Fresh Air Studios has just completed audio production work the Plymouth City Centre Company’s 2011 Plymouth Winter Festival campaign.

The campaign will promote Plymouth as one of the top destinations in the South West this year for shopping, entertainment and the best in festive family fun.

Working from a story-board brief submitted by the Plymouth City Centre Company, Fresh Air Studios defined the audio identity which would feature on both the television and radio campaign. This included voiceover casting and festive music casting – bringing creative elements together to encapsulate the feel of the Plymouth Winter Festival.

Working alongside the powerful combination of visual creative agency N9 Design, and animation experts Mutant Labs, Fresh Air Studios provided the sound track to match N9 Design / Mutant Lab’s stunning animation which will air on ITV1.

For the supporting radio campaign, Fresh Air Studios produced commercials for leading Plymouth advertising agency, Sigma Marketing who also provided media planning services.

Voiceover artist, Susan Winder, who was casted to voice the campaign said “I love the atmosphere of Plymouth at Christmas and look forward to the bustle of the late night shopping. It’s great to be part of such a special occasion.”

Plymouth Winter Festival TV Ad from N9 Design on Vimeo.

Listen to the radio commercial: