Fresh Air Studios have completed audio branding for premier banking brand Santander Private Banking.

The work sees Fresh Air Studios defining an audio brand style guide which will apply to Santander Private Banking’s customer facing communications, such as IVR, Contact Centre and On Hold Marketing.

Fresh Air Studios Managing Director, Paul Philpott explained: “It is extremely important for a brand like Santander Private Banking to have a clear identity in order to position itself in the marketplace. The challenge for us was to create a style guide which would emphasise the high end service that Santander Private Banking provides its customers, without appearing too stuffy or old-fashioned.

The business regularly deals with high net-worth customers, who demand excellent standards of customer experience and care. We are extremely pleased to be chosen by Santander Private Banking’s project agency to carry out such an important branding exercise.”

The work included scriptwriting and ‘refreshing’ of the IVR and methods used by the business to interact with its customers through the medium of telecommunications, creation of a printed brand reference guide and a voice casting exercise to find the new “Voice of Choice” for the brand.