Feb
23
23-02-12 Fresh Marketing: Barbican Accountants, Plymouth We talk to Richard May of Barbican Accountants in Plymouth about marketing for accountants, using audio to support a re-brand, and why a pinstripe suit may not always give the right impression. On re-branding: “It’s one thing putting a new sign above the door, but there’s actually a lot …
Feb
20
A new radio commercial to promote Plymouth City Market will be hitting the airwaves today. Fresh Air Studios has just been presented with a fresh new script by leading Plymouth advertising agency, Sigma Marketing & Advertising. So, iPad in hand, we decided to grab the opportunity to create a rough and ready making of… Featuring …
Feb
08
How many ingredients do you have in your “Marketing Mix”? Depending on the size of your business, you’ll probably use a classic combination of mail-shots, telesales and newsletters. Slightly larger companies will include local radio, press and local TV. Then of course there are their national equivalents. If you’re more internet savvy, you may well …
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